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The Doctor Who Can Close
Some physicians answer the patient’s question. Others know how to take the conversation all the way. That difference can separate a perfectly respectable practice from one with the potential to become a serious business. The first physician lets the patient set the scope of the visit. The patient asks about testosterone. The physician evaluates whether it is appropriate, explains the decision, and finishes the appointment. The question gets answered. Whatever the patient did

Joe Janssen, Esq.
Sep 303 min read


Stop Working Your Ass Off to Make Someone Else Rich.
You went through medical school, residency, sleepless nights, impossible shifts, and years of making decisions that affect people’s lives. You earned the right to practice medicine. So why are you spending your career building someone else’s business? In the ER, the hospital bills for your work. In a large primary care group, the organization owns the patient relationships, sets the schedule, and decides how much time you get in the room. In an employed specialty practice, yo

Joe Janssen, Esq.
Sep 293 min read


Build the Practice You Actually Want
Build the Practice You Actually Want The practice you hope to own in ten years should shape the decisions you make today. When someone tells me they are starting a medical practice, I want to know what they are building toward. Is the goal to see patients independently and practice medicine on your own terms? To create reliable income and cash flow? Or to build a recognizable, scalable brand that you can eventually sell? Those are different destinations. Each affects how you

Joe Janssen, Esq.
Sep 274 min read
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